Learn how to use the psychology of fonts to your advantage by choosing fonts that evoke emotions in your readers. Download all the fonts and other creative assets used in this video: https://elements.envato.com/collections/HK629SQNAB?utm_campaign=yt_tutsplus_6Jlo9iOZvXY&utm_medium=referral&utm_source=youtube.com&utm_content=description

Designers have used powerful fonts to give designs a certain mood and feel for decades, but the power of font psychology to shape individuals’ emotional responses to a brand or logo has only been fully realised in recent years. Fonts that provoke a psychological reaction can be used to make a brand feel more trustworthy, friendly, or aspirational, with designers often turning to emotional fonts to give brand identities a powerful psychological impact. 

Discover how to apply the psychology of fonts to logos, as well as in branding and design more broadly, using psychologically powerful fonts to shape the reactions of your audience. 

From advertising fonts able to convince customers to part with their cash to unique and different fonts which help to give brands a stand-apart identity, this is your ultimate guide to understanding and applying the psychology of fonts. 

You can discover a range of psychologically powerful fonts and fonts that evoke emotion on Envato Elements: https://elements.envato.com/fonts?utm_campaign=yt_tutsplus_6Jlo9iOZvXY&utm_medium=referral&utm_source=youtube.com&utm_content=description

Read more on The Psychology of Fonts on Envato Elements: https://elements.envato.com/learn/the-psychology-of-fonts-fonts-that-evoke-emotion?utm_campaign=yt_tutsplus_6Jlo9iOZvXY&utm_medium=referral&utm_source=youtube.com&utm_content=description

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