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The Principles of Design | FREE COURSE

The Principles of Design | FREE COURSE



Design principles are a set of rules that can help you create visually pleasing work. In this course, we’ll take a look at the main rules for creating compositions that work well and convey organized messages.

00:00 Introduction
00:52 Balance
02:33 Unit
04:15 Contrast
06:13 Emphasis
07:43 Replay
08:53 Pattern
10:43 Rhythm
12:15 Movement
14:09 Proportion
15:53 Harmony
17:58 Variety
19:58 Conclusion

Resources used in this video:

• https://i.pinimg.com/564x/04/98/63/0498633848b71275298a040cfe60ed78.jpg
• https://elements.envato.com/summer-party-flyer-set-6NLQTJH?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

• https://64.media.tumblr.com/07962788a17ab9eeb0487cb2e125646a/tumblr_osn3iteN8E1vwu500o1_1280.jpg
• https://elements.envato.com/back-to-school-flyer-RBXJSFJ?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

• https://mir-s3-cdn-cf.behance.net/project_modules/2800_opt_1/4c593d83303773.5d3c06e906e8e.png
• https://elements.envato.com/company-profile-D9JHZJ?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

• https://justseeds.org/wp-content/uploads/old/blog/images/Keniston_Uncommitted_Delta.jpg
• https://elements.envato.com/food-day-business-card-template-4HGH9G?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

• https://i.pinimg.com/564x/6c/4e/d5/6c4ed599e3ba6535e36370b04cad3fbf.jpg
• https://elements.envato.com/brand-identity-mockups-CGQJDHD?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

• https://i.pinimg.com/564x/64/30/5b/64305b33d2bc3133621ec27c898d1de7.jpg
• https://elements.envato.com/business-card-elepath-H9BQ54E?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

• https://i.pinimg.com/564x/2e/e9/8b/2ee98b4aaec8dc29132936a6b211e6fe.jpg
• https://elements.envato.com/90s-summer-party-flyer-F9YM8T?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

• https://i.pinimg.com/564x/38/bc/55/38bc55a31eb9640386dac2ef94d01989.jpg
• https://elements.envato.com/international-peace-day-flyer-F6V8DMK?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

• https://i.pinimg.com/564x/11/6e/53/116e5388dbea4beb05bd7855fda13e27.jpg
• https://elements.envato.com/multipurpose-indesign-magazine-SGX47T?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

• https://i.pinimg.com/564x/09/b5/60/09b5602519c9a68ffeb2fd23a70db112.jpg
• https://elements.envato.com/future-club-cd-cover-artwork-XUX6DA8?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

• https://i.pinimg.com/564x/d8/96/19/d89619507969982d83fc80affe4469f0.jpg
• https://elements.envato.com/colorful-disco-party-flyer-QL9PJNB?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

Learn more about The principles of design on Envato Tuts+: https://design.tutsplus.com/articles/the-principles-of-design–cms-33962?utm_campaign=yt_tutsplus_9EPTM91TBDU&utm_medium=referral&utm_source=youtube.com&utm_content=description

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Comments (40)

  1. If you liked this one, check out our new video The Principles of Motion Design: https://www.youtube.com/watch?v=0N0NHlvMEWs

  2. great video

  3. What is the difference between repetition and pattern ?
    I dont think so pattern is a principle

  4. I'm definitely watching this playlist. High quality content and a wonderful teacher!!! I can only thank you all for the excellent work!

  5. Good video and some great examples to illustrate

  6. thank you so much Laura ❤ I'm learning a lot from you , like I'm literally taking notes from each video of yours, thank you so much

  7. thank you so much

  8. Principles of Design

    Balance:
    – Creates stability in design.
    – Each element on the page carries visual weight, balanced through scales, shapes, colors, and textures.
    – Examples include symmetrical balance in book covers and flyers where elements are equally distributed.

    Unity:
    – Harmony among all elements in a design.
    – Examples include posters and flyers that use a consistent color palette and related illustration styles.

    Contrast:
    – Differences between design elements to create visual hierarchies.
    – Examples include posters using different colors, shapes, and typefaces to stand out and direct viewer attention.

    Emphasis:
    – Strategies to draw attention to specific elements.
    – Achieved through color, lines, and positive-negative relationships.
    – Examples include book covers and flyers using leading lines and color changes to highlight key elements.

    Repetition:
    – Consistent use of the same element throughout a design.
    – Examples include posters and branding materials using repeated shapes and colors to create consistency.

    Pattern:
    – Repetition of multiple elements to enhance the design.
    – Examples include business cards and posters where patterns are used to create an organized look.

    Rhythm:
    – Visual tempo created by repeated elements with variations.
    – Examples include flyers and posters where shapes and colors create a dynamic flow.

    Movement:
    – The path viewers' eyes take through a design.
    – Examples include posters with dynamic compositions that guide the viewer's gaze through key elements.

    Proportion:
    – Unity achieved when design elements relate well to each other.
    – Examples include posters and magazines where main information is prominent, and supporting information is secondary.

    Harmony:
    – Cohesiveness among design elements.
    – Achieved through similar color palettes, typefaces, and styles.
    – Examples include book covers and CD covers that use related elements to create a cohesive look.

    Variety:
    – Creates contrast and tension by mixing different elements.
    – Examples include posters and templates that use different typefaces, colors, and shapes to create an intriguing design.

    Conclusion
    Understanding and applying these principles can help create strong, functional, and visually pleasing designs.

  9. art is sense and taste
    thanx for info

  10. Hey graphic designer is a good dealing helpful for my career…. 😅

  11. Thanks for such an informative and well explained video. I showed it to my Art Class 🙂

  12. Muchas gracias por los doblajes al Español ❤

  13. thanks

  14. wow! I've come across so many videos with titles like this, but they were almost completely useless. This video, however, is very useful and informational! Thank you for sharing

  15. Thank you. I am a business owner (a bootstrapped startup, to be more accurate) and this is what I exactly needed!! Unless you have knowledge of these concepts, you cannot guide your employees to design better

  16. How to subscribe multiple times lol

  17. Bhaiya aap kya use karte ho windows or Mac?

  18. You're gorgeous

  19. i like learning about these principles and we have put names on these abstract concepts, but i find intuition to be more important than anything, and all these things end up at the same thing "IMPORTANCE" , because how is emphasis any different than contrast? or contrast is any different than repetition? or variety? in the end we just making some things more important than others rest is your strategy or way to do things

  20. So happy that i found this video🎉
    You're doing wonderful job❤

  21. Can you also show in your next videos, examples of a 'bad' version, where the design can go wrong, not just when it goes well please?

  22. Newbie here, so don't throw rocks but…I hope I'm not the only one logically not finding any difference between Contrast//Variety & Unity//Harmony…Am I the only one?

  23. been teaching myself design for a few months now and never watched a video on the principle (silly me, I know) but this video made me feel like I suddenly know all the secrets!!! Thank you!! Super helpful!!

  24. 00:00 Understanding the principles of design is crucial for creating visually pleasing and functional work.
    02:37 Design principles: Unity and Contrast
    05:38 Design principles: Contrast, Emphasis, and Repetition
    08:29 Design principles: repetition, pattern, and rhythm
    11:21 Design principles: Rhythm and Movement
    13:59 Design principles: Proportion and Harmony
    16:24 Harmony and variety are important principles of design.
    19:06 Understanding the principles of design is crucial for creating a strong composition.
    Crafted by Merlin AI.

  25. Awesomeness! Thank you so much for this!

  26. Great! I love the way you explaining . Makes easier to understand! Thank you!

  27. Thank you so much. I appreciate you a lot.

  28. Is it possible to use all those principles in 1 design? Or should I choose 1 principle and apply in my design?

  29. Wow, a free course on the Principles of Design – what a gift! It's resources like these that help fuel the creativity that we, at Ceros, strive to bring into our work. We're all about empowering designers with the right tools and knowledge. Your content is a wonderful contribution to the design community. Keep up the exceptional work!

  30. Well, this type of principles you will see different amount of fragmentation from each source (some will say there are 5, another one 12 principles of design). And mostly, newbie designers will confuse most of these terms, and I do not blame them. To understand exact principles of design, I would like you to understand these ideas:
    Actually, in general there are two principles of the Design: 1. Unity 2. Variety
    1. Unity is a term kind of gathering all elements and their forms in a sense of One Big Picture. Its a wholeness, harmony in a design that all elements look cohesive. That is actually what makes the SIGN part of a DeSIGN.
    2. Variety is a term kind of dividing all elements and their forms in a sense of sub-groups of the Big Picture. If this principle have not existed, then we could see approximately same design on a topic, as this serves our design to be an interesting. But why it makes more interesting? Because in a real world, we see galaxy, similar visual aesthetics of stars that looks like in a Unity. But when we get closer and research it, we see that stars have their own color, temperatures, positions and etc. So, having variety makes a strong sense of organic/natural visual, but also with limitless capabilities of a variations should be in an order to obey Unity Principles as a whole.

    And unity has its own principles:
    +Alignment – Lining up elements along common axes.

    +Proximity – Grouping related elements close together.

    +Repetition – Repeating visual motifs and elements.

    +Consistency – Maintaining the same styles and treatments.

    And Variety has its principles as well:
    +Contrast – Juxtaposing elements for emphasis. Size, color, style.

    +Hierarchy – Differentiating importance through placement and treatment.

    +Rhythm – Creating movement through recurring elements.

    +Balance – Distributing visual weight evenly across the composition.

    I hope, you are not confused anymore.

  31. So helpful!

  32. iS IT important to follow all principles in each and every design or illustration we create? or we just apply the necessary rules where ever required ???

  33. Thank you.

  34. Thank you very much

  35. I love you brother!thank you so much

  36. Balance : equal spread of visual element.
    Unity : consistent layout, style, and matching combination of colors.
    Contrast : making hirarchy or making vocal point through different use of shape, color, for, etc.
    Emphasis : using contrast to point out specific thing.
    Repetition : create consistency for branding, can be used for unity.
    Pattern : can be used for branding or give character to your design.
    Rythm : creating movement with specific organizationan pattern.
    Movement : Dynamic compotition to create a sequeance for the eye.
    Proportion : the unity of scaling to create balance, and also give hirarchy.
    Harmony : cohesivness of the element of the design, same templates, related shape, matching color or using gradient, ect.
    Variety : using Variety of element to create more contrast.

    From what i learn form this video, every element are related with each other, and sometimes it can make us confused which one come first. It better for us to choose some principle based on our big concept of the project, and then use the other non chosen principle to enhance the chosen principle.

  37. Thank you so much

  38. Great video 🙂 but I'm watching on 2x and it's still too slow. 🤣

  39. Hi, could you please elaborate on the origins of these principles? Thanks. The principal of design are as follows:1_BALANCE2_UNITY3_CONTRAST4_EMPHASIS5_REPITATION6_PATTERN7_RYTHEM8_MOVEMEMT9_PROPORTION10_HORMONY11_VERITY12_ THANK YOU FOR THISRead more.

  40. Thanks for this course. It would be more helpful for beginners, if we could see examples where these principles are not reflected. For instance, to see something without unity or without balance etc.

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