great video

I'm definitely watching this playlist. High quality content and a wonderful teacher!!! I can only thank you all for the excellent work!

thank you so much Laura ❤ I'm learning a lot from you , like I'm literally taking notes from each video of yours, thank you so much

Principles of Design

Balance:
– Creates stability in design.
– Each element on the page carries visual weight, balanced through scales, shapes, colors, and textures.
– Examples include symmetrical balance in book covers and flyers where elements are equally distributed.

Unity:
– Harmony among all elements in a design.
– Examples include posters and flyers that use a consistent color palette and related illustration styles.

Contrast:
– Differences between design elements to create visual hierarchies.
– Examples include posters using different colors, shapes, and typefaces to stand out and direct viewer attention.

Emphasis:
– Strategies to draw attention to specific elements.
– Achieved through color, lines, and positive-negative relationships.
– Examples include book covers and flyers using leading lines and color changes to highlight key elements.

Repetition:
– Consistent use of the same element throughout a design.
– Examples include posters and branding materials using repeated shapes and colors to create consistency.

Pattern:
– Repetition of multiple elements to enhance the design.
– Examples include business cards and posters where patterns are used to create an organized look.

Rhythm:
– Visual tempo created by repeated elements with variations.
– Examples include flyers and posters where shapes and colors create a dynamic flow.

Movement:
– The path viewers' eyes take through a design.
– Examples include posters with dynamic compositions that guide the viewer's gaze through key elements.

Proportion:
– Unity achieved when design elements relate well to each other.
– Examples include posters and magazines where main information is prominent, and supporting information is secondary.

Harmony:
– Cohesiveness among design elements.
– Achieved through similar color palettes, typefaces, and styles.
– Examples include book covers and CD covers that use related elements to create a cohesive look.

Variety:
– Creates contrast and tension by mixing different elements.
– Examples include posters and templates that use different typefaces, colors, and shapes to create an intriguing design.

Conclusion
Understanding and applying these principles can help create strong, functional, and visually pleasing designs.

Hey graphic designer is a good dealing helpful for my career…. 😅

Muchas gracias por los doblajes al Español ❤

wow! I've come across so many videos with titles like this, but they were almost completely useless. This video, however, is very useful and informational! Thank you for sharing

How to subscribe multiple times lol

You're gorgeous

So happy that i found this video🎉
You're doing wonderful job❤

Newbie here, so don't throw rocks but…I hope I'm not the only one logically not finding any difference between Contrast//Variety & Unity//Harmony…Am I the only one?

00:00 Understanding the principles of design is crucial for creating visually pleasing and functional work.
02:37 Design principles: Unity and Contrast
05:38 Design principles: Contrast, Emphasis, and Repetition
08:29 Design principles: repetition, pattern, and rhythm
11:21 Design principles: Rhythm and Movement
13:59 Design principles: Proportion and Harmony
16:24 Harmony and variety are important principles of design.
19:06 Understanding the principles of design is crucial for creating a strong composition.
Crafted by Merlin AI.

Great! I love the way you explaining . Makes easier to understand! Thank you!

Is it possible to use all those principles in 1 design? Or should I choose 1 principle and apply in my design?

Well, this type of principles you will see different amount of fragmentation from each source (some will say there are 5, another one 12 principles of design). And mostly, newbie designers will confuse most of these terms, and I do not blame them. To understand exact principles of design, I would like you to understand these ideas:
Actually, in general there are two principles of the Design: 1. Unity 2. Variety
1. Unity is a term kind of gathering all elements and their forms in a sense of One Big Picture. Its a wholeness, harmony in a design that all elements look cohesive. That is actually what makes the SIGN part of a DeSIGN.
2. Variety is a term kind of dividing all elements and their forms in a sense of sub-groups of the Big Picture. If this principle have not existed, then we could see approximately same design on a topic, as this serves our design to be an interesting. But why it makes more interesting? Because in a real world, we see galaxy, similar visual aesthetics of stars that looks like in a Unity. But when we get closer and research it, we see that stars have their own color, temperatures, positions and etc. So, having variety makes a strong sense of organic/natural visual, but also with limitless capabilities of a variations should be in an order to obey Unity Principles as a whole.

And unity has its own principles:
+Alignment – Lining up elements along common axes.

+Proximity – Grouping related elements close together.

+Repetition – Repeating visual motifs and elements.

+Consistency – Maintaining the same styles and treatments.

And Variety has its principles as well:
+Contrast – Juxtaposing elements for emphasis. Size, color, style.

+Hierarchy – Differentiating importance through placement and treatment.

+Rhythm – Creating movement through recurring elements.

+Balance – Distributing visual weight evenly across the composition.

I hope, you are not confused anymore.

iS IT important to follow all principles in each and every design or illustration we create? or we just apply the necessary rules where ever required ???

Thank you very much

Balance : equal spread of visual element.
Unity : consistent layout, style, and matching combination of colors.
Contrast : making hirarchy or making vocal point through different use of shape, color, for, etc.
Emphasis : using contrast to point out specific thing.
Repetition : create consistency for branding, can be used for unity.
Pattern : can be used for branding or give character to your design.
Rythm : creating movement with specific organizationan pattern.
Movement : Dynamic compotition to create a sequeance for the eye.
Proportion : the unity of scaling to create balance, and also give hirarchy.
Harmony : cohesivness of the element of the design, same templates, related shape, matching color or using gradient, ect.
Variety : using Variety of element to create more contrast.

From what i learn form this video, every element are related with each other, and sometimes it can make us confused which one come first. It better for us to choose some principle based on our big concept of the project, and then use the other non chosen principle to enhance the chosen principle.

Great video 🙂 but I'm watching on 2x and it's still too slow. 🤣

Thanks for this course. It would be more helpful for beginners, if we could see examples where these principles are not reflected. For instance, to see something without unity or without balance etc.