Website Design

Samuel Day merges historical references with animation in his website design for The Quest of Evolution

Samuel Day merges historical references with animation in his website design for The Quest of Evolution

Samuel Day has always had a passion for design and illustration. From a young age he could be found drawing, messing around with Photoshop, making music and films, and even hacking his own Myspace page. “I liked to try everything and have fun, which led to me accidentally teaching myself the tools I use today,” he tells us. Going on to study media at university, he got the chance to create short films and learn consumer and branding theory, before landing on website design. “At the time I did a few internships. The first was at a video production company, then a media planning and buying agency, a web design company and a PR agency. Funny enough the web design agency was my least favourite,” he tells us.

In one of his latest projects, some of Samuel’s beloved childhood pastimes merge to create the web design and identity for the new storytelling and collaboration platform, The Quest of Evolution. The platform seeks to provide a decentralised space for creatives to work on multimedia projects, with this particular phase focusing on novels – marrying NFTs with book creation and distribution. “My aim throughout the design was to ground it in this concept of the familiar and understandable with the new and exciting,” he tells us. References to Victorian phenakistoscopes – a toy widely considered as the one of the first forms of animation – antique book covers, etchings and alchemic-esque drawings meet to immerse the viewers, users and creators in this one of a kind world. “I wanted to make strong references to the past in the design, so I decided to fuse these different eras and styles. I thought: What if I was an animator that had to draw these animals and creatures without ever having seen a visual reference, like many artists of the past had to? That’s why you can see weird and ‘not quite right’ creatures in the design,” he adds.

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