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My Mood Board Process In-Depth

My Mood Board Process In-Depth

My Mood Board Process In-Depth



Learn to design beautiful strategic brands with our Brand Design Mastery course – https://bit.ly/3FMaM8o

Finding creative direction for a new client can be tricky, but in this video I’ll walk you step-by-step through my processes. Learn how to identify keywords from your discovery meetings, develop a mood board, and leverage your inspiration to come up with a compelling direction for your branding & design.

📽️ CHAPTERS
00:00 – Intro
02:56 – Project Breakdown
05:44 – Developing Pinterest Boards
15:08 – Curating Inspiration in Illustrator
29:13 – Mood Board #2
33:18 – Presenting Principles & Template
41:24 – Live Call/Presentation Alternative

Let me know what you’d like to see next in the comments!

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Comments (27)

  1. Love to know more about the presentation, and watch what a great template … as alaways a great work done, congrats!

  2. Rachel's Clinic and my all time fave!

  3. Rachel the best! Thanks for this tutorial! 💮 I've learned so much, again!

  4. Amazing, such beautiful mood boards and conceptualization! Would have love to see some end results!

  5. Thanks for this insightful video Rachel. I was wondering what tool you use for presenting your creative direction, would that be InDesign?

  6. THANK YOU!

  7. How can I make my Pinterest boards look like mood boards? From around the 12 min mark. She has it with just the images and not the text underneath. It looks so much better. Is it a business account or premium feature?

  8. Your videos are so Informative Rachel. Thank you for doing this.

  9. I watched this perticuler video very petiently and tried to understand the process as much I can and build a note with me for my future clients and for this lovely video I have to say THAK YOU SO MUCH! It is going to be very helpful in my work process. 😇😀

  10. Wow! So many tips and tricks I never actually brought together before. Thank you Rachel for the high quality content you put out there 🙏🏻

  11. The background music is too loud and hindering.

  12. You skipped the whole process about adding images to your board based on your key attributes. Why? Your title says in-depth process not I'm halfway done process.

  13. Was it Shift+ Comand + (? I tried but it didnt work. Can someone help?

  14. This looks like a great video, but it’s impossible to listen and concentrate on the info being provided with that absolutely ridiculous music bed running over it! This isn’t some emotive piece where a music bed would be used to convey emotion, it’s informational! Ugh……

  15. Hey richal, i am stuck with a basic but very irritating issue, iam facing problem while dragging images from pintrest board to adobe illustrator. Please guide me that which extension or method is for dragging image directly on illustrator. The video duration is 19:0020:00 Thanks

  16. Rachel is African.
    Very cool 😎

  17. What an amazing video!! Thank you for sharing such helpful information

  18. i just wondering how can i explain each cocept and know what represents? is there method?

  19. Thank you so much, from Cambodia designer.

  20. Thankyou so much loved going through your moodboard process ..would really love to go hrough more of your complete brand building process, also curious to see the brand for which you created this moodboard 🙂

  21. Thanks

  22. This video was super cool. You explained everything with logic. That helps a lot of budding designers. I would definitely like to follow the rest of the process of the design after mood boards.

  23. You're really great at your job.

  24. Hey, could you share what a professional customer questionnaire should look like?

  25. I love your videos, and how you explain your way of thinking. You have no idea, how much I've learnt from you. Keep it up! 🙂

  26. Thank you so much!!! I'm so glad I found this video. Definitely helpful in many ways even shortcuts I didn't know! 🙂 Would you be open to sharing the kinds of keywords you searched to find these different image inspirations? Thanks so much!

  27. Yess! We want to se the logo process ✨✨

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