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Helpful tips from Valpo Web Design & Marketing on how businesses can make their websites stand out

Helpful tips from Valpo Web Design & Marketing on how businesses can make their websites stand out

The technology of the 21st century has drastically changed how businesses develop and provide customers with their services. It is rare to encounter a modern business that does not have some sort of online presence. Today, a well-constructed website is one of the most powerful tools a business can possess. Since 2013, Valpo Web Design & Marketing has been helping businesses of all kinds build strong websites and enhance their online presence. 

“When customers need a service or product, they turn to the Internet for an answer,” said Valpo Web Design & Marketing Content Marketing Manager Alyssa Mettenburg. “Today, a business’s online presence is an essential element of its development. If it has a strong online presence, the business is more likely to see higher traffic to its website. The business will also see an increase in the website’s conversion rate, which essentially means that more of the website’s visitors will become paying clients.”

Although Valpo Web Design & Marketing initially provided its services to businesses in the Region, it now assists a wide variety of businesses across the nation in the strengthening of their online presences. Valpo Web Design & Marketing supplies its clients with a variety of website design and marketing services, which include pay-per-click ad management and search engine optimization (SEO) strategies. In order for a website to be as effective as possible, it must be updated consistently.

“It’s important to always keep up with the changing recommendations for website design, SEO, and more,” Mettenburg said. “At Valpo Web Design & Marketing, we provide each of our website clients with monthly updates, ensuring that they will be able to keep their content up-to-date and updating the site with engaging images, dynamic designs, and new information about their businesses. We also provide our clients with insight into the current recommendations that will boost their website and enhance their marketing strategies.”

Valpo Web Design & Marketing encourages business owners to make sure that their site always provides consistent information about operating hours, the business’s name, and contact information. They should also avoid using outdated website designs, as this is likely to lead potential customers to seek a competitor’s services instead. Mettenburg views three qualities as being essential components for every well-designed website.

“Every good website should have quality SEO,” Mettenburg said. “This helps search engines locate the website and display it at the top of the search results page, thus enabling more people to find the site. A good website should also have a responsive design. This will ensure that it looks clean and professional whether the visitor is accessing it on a computer, a tablet, or a cell phone. A professional-looking website will boost the business’ brand authority and instill a sense of trust within site visitors. Finally, a good site should receive speed optimization. This helps web pages load quickly, encouraging visitors to remain on the site. If a website has shorter load times, its visitors are more likely to stay and become paying customers.”

These tips are only a few of the ways that business owners can enhance their websites and get the most value from them. It is the goal of Valpo Web Design & Marketing to help business owners make use of the tactics that work best for them and their business.

“Just as the business itself is forever growing and changing, so too does its online presence,” Mettenburg said. “That’s why it’s important for business owners to allow their digital strategies to change as well. Whether they know exactly what they need or they need assistance with finding the best solutions for their company, Valpo Web Design & Marketing is here to lend its support.”

The staff members of Valpo Web Design & Marketing are prepared to help businesses of all kinds navigate the ever-changing landscape that is the internet. With the proper guidance, business owners can learn about the many strategies they can implement to attract customers and help their business thrive.

You can learn more about the great services that Valpo Web Design offers its clients by visiting valpowebdesign.com.

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