Search Engine Optimization

GiG Sets Out to Acquire SEO Specialist Titan, Considers Bond Tap Issue

GiG Sets Out to Acquire SEO Specialist Titan, Considers Bond Tap Issue

Gaming Innovation Group (GiG), a leader in iGaming marketing and media, announced that it has signed a head-of-terms agreement to acquire Titan, a provider of SEO and content services. According to the former company, this acquisition will significantly enhance its operational efficiency and market position.

GiG explained that the agreement would reduce costs and bolster operational efficiencies. The company further elaborated that the acquisition of Titan will reduce SEO and content costs by up to 50%.

In addition, Titan, as a part of the GiG family, would enhance the quality and turnaround time of GiG Media content and SEO services, further boosting the division’s publishing business.

The announcement underscored that in 2023, Titan reported revenues of EUR 3.3 million and an EBITDA of EUR 720,000. The acquisition comes with a term sheet valued at EUR 3.2 million ($3.4 million), structured with EUR 1 million to be paid at closing, EUR 1 million after 12 months and EUR 1.2 million after twenty-four months.

The deal is expected to close in July 2024 and is subject to due diligence and board approval.

The Two Parties Are Excited about the Arrangement

Representatives commented on the matter, expressing their excitement about the arrangement. According to GiG’s CEO, Jonas Warrer, the acquisition highlights his company’s ambition to continue optimizing its value chain, revenue and EBITDA margin.

We will achieve substantial cost savings by integrating Titan’s SEO and content expertise while significantly enhancing our service quality. This move aligns with our strategy to solidify our leadership position in the online gambling market, demonstrating how we drive growth and efficiency.

Jonas Warrer, CEO, GiG

Titan’s co-founder and co-CEO, Lee Tadd, also commented on the matter, expressing excitement about the opportunity to join the GiG family and underpin GiG Media’s efforts.

Our combined expertise will enable us to deliver exceptional value to our clients and stakeholders. We look forward to leveraging our strengths to drive innovation and excellence in SEO and content services.

Lee Tadd, co-founder & co-CEO, Titan

GiG Considers 16M Bond Issue

In other news, GiG also announced that it mandated ABG Sundal Collier and Pareto Securities as managers to arrange a series of fixed-income investor meetings. The meetings are scheduled to begin on June 17 this year and are related to GiG’s bond issue plans.

As announced, the company is contemplating issuing bonds under GiG’s existing senior secured bond framework. The bond amount is expected to stand at approximately EUR 15 million ($16 million), the iGaming marketing specialist noted.

GiG suggested that a capital market transaction may follow, subject to market conditions.

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