Website Design

Designing websites for accessibility: 5 common errors to avoid

Designing websites for accessibility: 5 common errors to avoid

The results of a recent survey delivered a stark warning to retailers: the failure to prioritise accessibility could result in billions of pounds in lost online sales, alienating a significant share of UK consumers.

Accessibility issues are causing more than half of UK consumers (55%) to discard purchases at the point of sale – both in store and online. While retailers and their digital teams have made efforts to meet the needs of the disabled market, considerations for the true scope of accessibility are falling short.

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