Designing a brand identity for a real client
July 29, 2024 2024-07-29 5:24
Designing a brand identity for a real client
Rachel Hurry, co-founder of Studio Ardour in South Africa, takes us through the entire branding process on one of her recent projects—a womenswear golfing brand.
Chapters:
0:00 Overview
1:07 About the client
4:43 Strategy
09:59 Creative Direction
19:12 Design
42:32 Presentation
Learn the full brand design process with our BRAND DESIGN MASTERY program: https://bit.ly/3SvPKBi
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#brandidentity #brandstrategy #branding #graphicdesign
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Comments (28)
Anonymous
Love this, thanks for sharing 🙂
@ZingDesigning
Geez I really love your videos! I love all of flux academy but your videos are what makes me want to sign up for the full course. You explain everything so well, thank you so much!
@victorokolo7711
I love all your video about Branding & Logo design… Thank you for your kind of videos Ma, I always learn alot from you!
@wilandilaubscher9030
This was such an insightful and amazing video, thanks for the inspiration and making me feel like a normal person!!🌸. Also, you did an amazing job on the logo, emblem etc. Such a real inspo to me🥰
@steffsamtoy3310
as always, realy helpful . thank you Rachel !
@danimordecai7611
Beautiful branding😊
@geishagrrrl1
So wonderful to see the master at work! Love supporting you, your channel and all of your YouTube and design contributions. Thank you for supporting all of us with your impeccable content. Would you consider doing an in depth case study
on your expert creative process regarding the mock-up portion buildout? 💖✨🙏🏾
@occipiccoart
Thank you for sharing this video Rachel! It helped me to continue doing sketches for a coffee brand identity. 😊
@ultrapromax420
Hey,
How much should I charge for a brand design?
✋✋
@garimabisoi2890
This was so incredibly helpful. I feel so inspired and want to jump into the next project immediately. The attention to detail here and the presentation is simple mind blowingly impressive.
Thank you for sharing this! <3
@v1d300
Rachel, your design process is so captivating and you do an excellent job vocalizing your ideas and thought process.
@ankeneharigreen8539
Greattt!
@aravinth4745
Did you also prepare brand guidelines and present it to them? Always wanted to know how to prepare one.
@emmanuelebong7659
This is one of the best branding videos I've ever watched. You make these concepts into a much simplified format. Thank you. Much love from Nigeria 🇳🇬
@Zuhkeydesigns
@38:40 I JUST experienced a similar thing with my recent project. After spending days trying to create logo concepts for my client, I thought you finally found the one 😂😂 only to wake up one day and HATE IT SO MUCH. I remember having a mental breakdown, feeling so demotivated and like I failed. Then a day or two before the presentation, I sketched the logo again but this time took a complete different direction and wow, loved it, my clients absolutely loved it too!
@leozav9718
Wonderful video.
Brilliant logo.
At about 20 mins in I liked the lower case better, and was so happy to see that was kept in the end.
The mockups with the models through the logo looks so chic
Jaw dropped.
😊
@firewalkwithme90
how long did the process take?
@weezyf775
i like it! i wonder if the straight lines connecting the two halves could be softer/rounder. maybe overlapping in the middle a bit
@emilysymington6382
Thanks for this generous, and witty deep dive into your process. The final design is outstanding! ✨
@princesalman5231
The Emblem EA was also looking like a G
@SamuelLopez
Amazing work, Rachel! How do you do the effect of the image and the monogram at 47:35? Thank you for sharing!
@amrobbie
I'm so pleased to hear you go through the same process and struggle before you find the right solution. Often I go through the process of questioning myself, can't find the right font, it can be painful. But have learnt it's about pushing through.
@mondemarafane5486
Stunning work Rachel, thanks for sharing!!! ✌
@martintheair1481
What’s this website called?🤗😦
@Ah_Rocky
Your explanation is excellent, as always❤
@thefacesoftaitan
I love these videos that you make so much and I have learnt a lot from them
@aisourav
Absolutely amazing experience. And I took a tour to their website and IG. It's great to see when the brand comes to life. ♥
@rawlexgraphics
Since there were so many things to get printed (different kinds of printing too, for stickers, labels, fabrics…), how did you manage to be sure about the colors? I didn't see you picking pantones, so were you 100% sure that those CMYK would look good? Some colors look so different in CMYK, so do you deal with this issue?
Also, do you use Adobe RGB or sRGB on illustrator/photoshop?